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Conduct Matters

Working to make the world a kinder place by supporting insurance firms committed to treating customers fairly.

Sally Pearce

I am Sally Pearce, the founder of Conduct Matters. My career in insurance began in 1979 as an underwriter. I later moved to specialise in conduct risk, dispute resolution and customer experience.


Conduct Matters was set up in 2014 and since then has been providing the Lloyd's market with support and advice to help managing agents and syndicates comply with FCA and Lloyd's expectations for the fair treatment of customers.This has included creating/refining conduct risk, complaints and product design frameworks.  

I now focus on training and coaching. If you want to find out more, come and find me on LinkedIn. 


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